As fashion obsessed skiers here at Sloobie, we always wondered why there was so much emphasis on poolside couture, and winter-wear was always left by the wayside.
There was a lack of choice for those of us that want to be insulated on the slopes, but still look and feel our best. Creating a skiwear brand was not just about providing a needed solution to this gulf in the market, but also about ensuring that each piece of the collection was meticulously planned out and curated.
SIMPLE, STRIKING AND FLATTERING
We completely understand the lack of choice when selecting your skiwear, if you're not looking for iridiscent 80s gear, or plain old frumpy thermals, then you're kind of stuck for choice.
We didn't want our next winter wardrobe to be a lesser of two evils. So for the past 2 years, we have been working tirelessly to bring something that is simple, striking and above all flattering. An outfit where you can feel strong, sexy and comfortable all at the same time.
NOT JUST FOR THE SLOPES
Through uniting the worlds of thermal skiwear with integrated shapewear technology, we plan to take the ski industry by the poles and provide you with an outfit for your Apres Ski, your Cheese and Wine nights or even your mid day Coffee outing.
Wherever you decide to sport our base layers, we know you will feel the passion that has been poured into every stitch. It has been an exciting and challenging journey, but we are so excited to be sharing Sloobie with you all.
- Renee Fraser Shepherd, CEO, Sloobie